The Miyan Brand Statement

Miyan took shape in July 2024, After countless conversations, we chose to pursue a clear point of view on the future. Our compass is “better over more.” We’re defined by quiet effort—the work that hides behind silence.

Miyan is less a café/space/coffee/drink and more an experience—like discovering an unfamiliar place that doesn’t hide its flaws. In August 2025 we designed and launched our roastery project, [MiyanBeresht]: a distinct, dedicated space with visible transformations—an experience for the experimentally minded.

Our vision isn’t to fixate on products alone. We craft experiences—to support your choices and leave a lasting feeling—rooted in precision, detail, and candour.

Miyan currently operates in two expressions:

  • Miyan-e Madi — The First Story
  • MiyanBeresht — The Second Story
  • And Our Story doesn’t end there.

We work within a Semantic paradigm: a place where brand is not merely a sales tool but a response to human needs—trust, choice, belonging. At Miyan, products are simply vehicles for a point of view and an experience.

What endures at Miyan isn’t just a space or a product; it’s a commitment to consistent quality amid growth and change. Our stance toward development is simple: “If we cannot change, we cannot do anything else.” We move through everything with a long-term, adaptable outlook. We’re not short-term or sales-driven. For us, trust, memorability, and a distinctive, repeatable experience matter far more than quick visibility.

  • Authenticity — Loyalty to ourselves; no imitation, no shallow borrowing.
  • Positive Impact — Shaping an experience that brings change—even small, but real—in the minds and lives of our guests.
  • Quality — Not only in product, but in conduct, relationships, and decisions.
  • Simplicity — Removing the non-essential in design, in presentation, and in speech.
  • Precision — In roasting, processing, extraction, sourcing, spatial design, and how we engage our audience.
  • Presence — Being consciously and actively here, in the midst of everything.
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Miyan welcomes everyone. Our guests are many, but our true audience is those who recognize difference — people who lean on experience and choice. For them, coffee, space, and encounter are not fleeting moments, but part of lifestyle and values. We are not chasing fame at any cost. We pursue credibility, seeking deeper connections with a conscious and professional community.

Miyan — For Those Who Choose.